Sales Promotion helps you develop a loyal customer base. Promotion is a powerful way that helps customers to know about you and your brand. However, if something goes wrong the same promotion can permanently tarnish your brand reputation. Letting your customers test the product you launch after the proper quality check is an impressive way to gain popularity amongst your customers. Predicting what can go wrong and taking appropriate measures so that the things don’t go wrong can save your reputation from being tarnished. To have a knowledge of the probability of occurrence of such wrong actions is also very helpful. Despite the precautions if anything goes wrong, the best solution is to stay calm and hunt at a better alternative. It’s important to identify whether wrong promotions will cause small problems or have a catastrophic effect on the brand. One should base his promotion decision on this identification. Read more at: https://www.entrepreneur.com/article/279220

Ever since its launch in 2012, Snapchat has been growing its customer base massively.  In the competitive environment in which a startup constantly strives to prove itself it becomes necessary to have transparent and clear communication. A startup can build transparency and trust by leveraging useful snapchat features. Using the short lasting snaps one can establish brand persona amongst targeted audience. Using geo-filters and 3D tickets to tell stories about your brand that leaves a longer impact on the customer’s mind is also a good way to keep your customers glued to you. Startups can also use the app in order to campaign or receive customer feedbacks. Read more at: https://www.entrepreneur.com/article/279635

Presentations through social media enhance brand reputation through meaningful narratives and personal interaction with customers and emotional bonds through stories can increase audience retention rates. An inspirational message, as well as open interaction with customers, can motivate the audiences. A detailed and informative presentation empowers audiences with the knowledge and the ability to adopt a new skill set, while prompting responsiveness can only reflect positively on the brand. Read more at: http://www.business2community.com/branding/5-tips-enhance-companys-brand-reputation-presentations-01583005#c6Wy0WEydb01fwoI.97

Social media and networking sites are helping businesses and companies to grow. Social media not only helps as a platform to communicate with the customers and build up a brand reputation, but it also helps the way business is run. It also helps business enterprises to collaborate across departments, offices, countries, and with other business houses as well.  According to a recent studies, social media analytics along with predictive analytics is going to be the most effective technology for business development. Its impact will be greater than internet of things and mobile payments. So, embracing this aspect will be necessary for a business to survive. To know more, read: http://www.cio.com/article/2937401/social-collaboration/how-collaboration-tools-can-turn-your-business-into-a-social-enterprise.html

Social media and networking sites are helping businesses and companies to grow. The social media not only helps as a platform to communicate with the customers and build up a brand reputation, but it also helps the way business is run. It also helps business enterprises to collaborate across departments, offices, countries, and with other business houses as well.  According to recent studies, social media analytics along with predictive analytics is going to be the most effective technology for business development. Its impact will be greater than internet of things and mobile payments. So embracing this aspect will be necessary for a business to survive.To know more read: http://www.cio.com/article/2937401/social-collaboration/how-collaboration-tools-can-turn-your-business-into-a-social-enterprise.html