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SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

How CRM helps organizations in re-branding

Branding is important for any organization. It helps organizations to brand your business. But, you must constantly fine tune your brand. The CRM system is a major tool for reforming your brand. An organization can use the data in your CRM system to help re-target your messages which will in turn help to publicize your business. Read more at: http://it.toolbox.com/blogs/insidecrm/refreshing-your-brand-with-crm-75011

 

 

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Planning a business model for a start-up company

New companies prefer to wait for a few years, exploring their profitable opportunities first, before focusing on their financial stability. There are associated risks, of ensuring continuous availability of funds throughout the initial phase. Again, in order to stay in the competition, it is also important to prepare the business model at the earliest. When firms delay in preparing their business models, there remains a scope of further innovation in the model, but it can be costly too, if a model is rebuilt from scratch. In each business model it is important to understand the tradable values, that may include brand value of a company, the company’s intellectual property rights, user circles, user circle data, and information regarding the stakeholders. Read more at: http://venturebeat.com/2015/07/12/how-to-define-your-business-model-when-your-business-is-still-up-in-the-air/

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