Mainstream retail companies are taking a heavy beating from their online counterparts. These companies are facing stiff competition due to discounts and lots of advertising from the e-commerce industry. Company reports indicate that the decline in sales for the brick and mortar firms are a steady affair, and sales do not increase even during the festive seasons. Revenue growth of these companies has slowed down impacting the distributors. Distributors are stocking less and there has been a significant decrease in inventory holding. With the number of offline firms growing day by day, these firms are looking for a change in their marketing strategies to counter online competition. To know more, please follow the link: http://info.shine.com/article/the-churn-in-the-retail-sector/8822.html