Partner loyalty means that each partner serves different populations, yet they have the ability to work together to provide more value to consumers. So, building brand loyalty with partners is becoming important for businesses. This article explores some tools to build brand loyalty together with CRM. They are - Contact Management, Lead Generation, Collaboration, and Opportunity Management. Read more at: http://it.toolbox.com/blogs/insidecrm/using-crm-to-build-brand-loyalty-with-partners-73560