Apps are expected to produce $77 billion in revenue for business this year. Out of available 2.8 million apps, only a fraction is ever used. It means that the only cool idea is not enough for an app to be wanted by people, the app should add worth to users and be regular with the usefulness that the brand provides. Three steps can be taken to ensure that the subscription adds value and align with your business goals. First is to link up with values by defining the core values one provides as a company. Second is to exploit the tools like tap into features and functionality that mobile delivers to help push core value out into the world. And lastly by using mobile to supplement the brand's value, i.e. design the app around addressing a specific customer pain point that the speed and ease of mobile can help remove. Read more at: https://www.entrepreneur.com/article/295511

According to a recent research, 96% of B2B marketers say that data is regarded as “important” or “very important” within their marketing team and 90% of senior management feel the same way. A data strategy enables you to achieve business goals and a B2B data strategy provides the foundation for everything involving data, from whom you target through your marketing campaigns, to how you generate leads and increase sales. The data strategy should guide any organization and must have clear results, rather than a list of vague objectives. Suzanne Stock (the founder Directors of Marketscan) writes in her article about some steps that any organization can take to implement B2B data strategy. They are: Have clear-cut  aim, Carry out a data audit, and be consistent. Read more at: http://www.business2community.com/b2b-marketing/need-b2b-data-strategy-implement-one-01555070#kCkXyhGwW1laWRRS.97

Business Plan is a systematic evaluation of the business goals, the reasons behind attaining them and tailoring a plan to reach up to them. The reason for the failure of many businesses is that they don't start with a business plan. It is essential as it helps in realizing the vision of next 2 to 5 years. So the start- up can always keep a check whether they are proceeding in the right direction. Must haves of a business plan are: Business Overview, Market Analysis, Marketing Strategy, and Financial Information. Before you start writing your business plan, you should honestly evaluate yourself and decide if your business idea has a good chance of success. Write down about how you intend to make money, what will be your business model. Start with your company description. A thorough description of the business environment and analysis of its strengths, weaknesses, opportunities and threats supports its marketing strategy. Financial information, gives the details of how the company will run the finances in the upcoming years. Read more at:  :  http://yourbusiness.azcentral.com/four-major-types-information-presented-business-plan-9328.html

Enterprise resource planning (ERP) systems provide data which help employees to take better decisions, to make core business processes more efficient, and to help reduce costs across your organization. Nowadays, ERP solutions have become more user-friendly. But, ERP remains an expensive, time-consuming implementation that requires a lot of planning. Before choosing a solution, you must consider the organization’s business goals, expectations about the benefits from ERP, and the business processes that will be integrated with the ERP solution. In this article, the author writes about some rules that will help to choose the right ERP system for any organization. Read more at: http://it.toolbox.com/blogs/inside-erp/10-golden-rules-for-choosing-an-erp-system-70374

Organizations should keep their marketing strategy flexible. Goals and strategy should be different. Caroline Melberg (Chief Engagement Officer, Small Business Mavericks) writes in her article about some ideas of different goals and strategies that a company should follow. Read more at: http://www.socialmediatoday.com/content/your-marketing-strategy-flexible-0