According to Chet homes only 3% of your target market is ready to buy. 7% of your target market is open to buying but not looking, 30%  of your market is comfortable with the status quo and 30% of your market believes they aren’t interested. They are focused on “trying” to hit that 3% of the market. If those leads that may or may not be part of the 3% of the market do not move forward, then you have a high cost for business growth. So, to capture the remaining 67% more opportunities one can 1.) Focus on relevance across all levels using an account based sales and marketing approach. 2.) Engage in marketing for sales alignment. 3.) Focus on breaking down the potential customer’s status quo. 4.) Don’t optimize content for social media engagement. 5.) Focus on lead validation and qualification.  Read more at: http://www.business2community.com/social-selling/get-67-revenue-opportunities-using-linkedin-not-just-leads-go-nowhere-01860895#YcRxV4RbbdiwtFWQ.97

Who doesn't love a fancy website with nice animations and images? But one thing which must be kept in mind is that no matter how great landing page you create, until it has a small loading time, it will not help in the growth of your business. A fast and responsive website is the key to success. Avoid having a lot of images and animations on your website as it just slows down your website and will make it impossible for customers to access your complete website.  Choose your platform wisely according to the domain of your website. There are many platforms easily available over the web. One more thing to increase your business is to keep in mind that website should be accessible seamlessly between cross platforms. Read the complete article here: : http://it.toolbox.com/blogs/hosting-facts/web-design-will-be-an-important-step-for-your-business-to-bloom-72900

There is a positive correlation among investment in employees and output generated. This phenomenon has been defined as the Return on Employee Investment and it has been a challenge for organizations. It has been found that employee investment leads to business growth, revenue generation and has significant effect on long term growth. There is no hard and fast rule to measure the return on investment but it does bring back positive changes within an organization. This investment can be treated by the employees as a motivation factor, a "benefit on efforts". This can help to retain talents in an organization. Experts believe that though it is possible to find a measure for ROI, HR is not always the right choice to quantify it. To know more, please follow: http://info.shine.com/article/spending-on-employees-can-maximise-your-roi/8849.html

Loyal customers, they don’t just come back, they don’t simply recommend you; they insist that their friends do business with you.
   - Chip Bell

Customer Loyalty should be a priority for every business. To retain loyal customers and thus, contribute to growth of the business, every marketer must take certain steps. John Rampton, in his article on entrepreneur.com shares 25 tips for earning customer loyalty. Some of them are:

• Share your values
• Be transparent
• Create a sense of community
• Use social proof
• Anticipate problems

To know more, visit the following link:

http://www.entrepreneur.com/article/245365

Having the right market intelligence tools, talent and processes is the key to success. The programs help companies manage this increased uncertainty by taking a greater responsibility for strategic analysis. B2B brands achieve world class market intelligence in the following ways: Firstly, create external networks by identifying low value and time-consuming intelligence deliverables, encourage the involvement of investment relations teams in market intelligence, participate in market intelligence conferences and workshops Secondly, link to business strategy like conduct an intelligence needs survey and analysis to show how the market intelligence team can better support the business. Thirdly, become a trusted advisor. Fourthly, tackle sidetracking issues. Market intelligence needs to be put into the decision-making process in key areas such as innovation, strategy, sales and marketing. Read more at: