ERP solution takes care of most of back office needs, but organizations still need specialized software within infrastructure for sales, marketing and other departments. Some ERP solutions offer a complete all-in-one solution and include tools like CRM and marketing automation. Integrating ERP with marketing automation and CRM tools is one way to centralize your data and streamline business operations. Another major benefit of integration is improving your customer experience. There are drawbacks of integration. One major barrier to integration is getting a legacy ERP solution to work properly with marketing automation and CRM tools. Read more benefits and drawbacks of integrating marketing automation and CRM with ERP at: http://it.toolbox.com/blogs/inside-erp/should-you-integrate-your-marketing-automation-and-crm-tools-into-your-erp-solution-70406

Nowadays, predictive analytics is becoming common in daily life. People come into contact with the results of predictive analytics, but they do not know. It is found that within business operations, predictive analytics is slowly adopted. Using customer relationship management data in predictive analytics processes helps companies who want to improve operations and sales. Well-organized data are the foundation of predictive analytics. Read more about organizing and storing CRM data to make the first predictive analytics projects easier to start at: http://it.toolbox.com/blogs/insidecrm/4-tips-for-setting-up-crm-data-for-predictive-analytics-70162