In spite of being important, big data analytics is yet to be deployed successfully by most of the organizations. Many companies are struggling with how to maximize big data, and properly incorporate the results into something substantial. Results of the survey showed that the investment in analytics was growing rapidly. 64.4 percent of those surveyed said that their firm is investing more in analytics. However, just 12.6 percent of respondents said their company has completed several big data projects. One reason that prevents organizations from moving forward despite understanding the benefits of big data analytics, is the shortage of expertise in the field and with such lack of big data skills organizations are reluctant to take the plunge. It is also a major concern to keep sensitive information from the gathered big data, secured. On the basis of Big data analytics businesses should conduct their own research and see what options best fit their needs. However, technological innovation should be pursued to make big data analytics accessible to ordinary business users as without such innovation business could be left behind. Read more at:http://analytics.theiegroup.com/article/53a04cf93723a81d72000021/Is-Big-Data-Just-A-Big-Problem

Customer service is the key element which decides the fate of a business. If the customers find the employees rude or they don't know what they are talking about the organisation will start losing customers. Irrespective of the business type, customers make phone calls and may want to know the hours of operation or they may have a query about a recent purchase. The customer service department should always follow up with customers in order to show that they care about their customers and they make sure that the product features matches the demand of the customer.Helping them to the car when they have an arm load of products is a good way to show them you care. Helping them decide on which products to purchase and helping them to understand which products will complement each other is another way. To know more go to:http://www.coursepark.com/blog/2012/07/4-reasons-why-customer-service-is-important-for-your-business/

Cloud solutions can help businesses lower total costs and transition from a fixed cost structure to a variable one while freeing up critical IT resources for strategic initiatives and innovation. In case of Cloud applications cloud providers are responsible for the maintenance, operations, and bandwidth of the software and not the cloud customers. Finally, cloud applications are accessed through standard web browsers, providing scalability and agility to the customer. Unlike traditional on premise software applications, cloud applications are located and managed remotely and built with a single code-base customized to the company's needs. Some advantages of cloud computing are: Increased speed in responding to unforeseen events, Easy to get the latest updates, adoption is quick and simple, improved information security, deployment time decreases from years to months, lower risk with subscription based cost model. Increased strategic agility, short deployment times, lower risk and costs - the advantages of cloud computing are compelling. To know more, go to: http://blogs.sap.com/innovation/cloud-computing/6-benefits-of-cloud-computing-032893 

To boost manufacturing and entrepreneurship in the country, Flipkart (Indian e-commerce company)  announced its tie up with Small and Medium Enterprise (SMEs) promotion bodies. Strong data analytics that forms the base of e-marketplaces will help the sellers to improve their products easily and attract more customers. According to the Executive Director of NCDPD (National Center for Design and Product Development), analytics and market intelligence provided by Flipkart will assist NCDPD in improving their products and R&D and also enable the craftsmen to create better saleable products. The objective of this tie-up is to continue helping entrepreneurs to create products according to buyer requirements and grow significantly by expanding their business so that they may become manufacturers not only at a local but also at a national level. Read more at: http://articles.economictimes.indiatimes.com/2014-06-18/news/50678912_1_data-analytics-flipkart-market-data.

Businesses don't want a machine that can do everything reasonably well. But, they want a computer that excels at specific tasks. Businesses are being experimented with clusters of high-density and low-power servers known as microservers. These microservers are suited to the growing workloads found inside modern datacenters. The quantifiable nature of workloads allows microserver circuitry to be paired back to what's needed to execute these tasks. To know more on the microservers, go through the article by Nick Heath, chief reporter for TechRepublic UK.

http://www.zdnet.com/microservers-what-you-need-to-know-7000027388/

In an article written by Chad Brooks (senior writer of BusinessNewsDaily), explains how to choose a right IVR for your organization. IVR system attends to customer's request based on customer's response. It is an automated process and reduces a great deal of human interaction. So, getting a right IVR for your business will increase your customer satisfaction.

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Big data analytics is a strong process to enrich any business process. Ford automobile company is applying big data analytics to improve their business. In doing so, they polish the metrics from the company's best processes across myriad manufacturing efforts and through detailed outputs from in-use automobiles-- all to improve and help transform their business. Big data is allowing deeper insights in improving processes, quality control, and customer satisfaction. To know more on this topic, go through the article by Dana Gardner, president and principal analyst at Interarbor Solutions.

http://www.zdnet.com/ford-scours-for-more-big-data-to-bolster-quality-improve-manufacturing-streamline-processes-7000010451/

An article by Brennan Girdler, Associate writer and editor of Chic Marketing, talks about the worst mistake a company can make is - assuming it can handle content marketing. Businesses need to set out on social media with the expectation to reach new customers. Without realizing this goal, a dull business page will likely fall into obscurity and the employee responsible for updating it will stop trying. Social media is a healthy way to communicate with consumers, professionals, and other businesses. While setting out to become big-hitters on a platform, businesses often run the risk of saying the wrong thing. If you're unsure how to approach Facebook, blogging, or website content, find someone who does. Don't bet on the long shot and suffer the consequences.

To know more visithttp://socialmediatoday.com/brennangirdler/2425231/worst-mistake-ever-businesses 

An article by Aimee Chanthadavong, tech journalist with ZDNet, talks about how businesses have focused aggressively on virtualization and automating private clouds so that information can be shared. She also mentioned about the transition from the mainframe which happened over a decade and thus moving to the third platform of IT is going to take a while because there's so much invested in the existing infrastructure. Businesses redefine their infrastructures and look at ways to free up their existing budget to fund new projects, such as creating new apps; it's also an opportunity for IT to be innovative again.

To know more visit http://www.zdnet.com/mobile-future-will-force-business-into-the-cloud-emc-7000029095/

Will this be the year in which retailers add SMS texting to their customer support channels? Plenty of consumers have discarded SMS in favor of WhatsApp. Thirty one percent of mobile phone owners prefer to text rather than talk. Texting bypasses the annoyance of wading through multiple menus and directives to enter account numbers or other personal information to route a call.

 To gather more information, follow the article link by Lydia Dishman, veteran business journalist.

http://www.forbes.com/sites/lydiadishman/2014/05/02/is-texting-the-next-solution-for-retailers-to-field-customer-complaints/

Digital technology has evolved largely over the last decade. It can change the future of a organization. For digitalizing businesses, companies should follow some necessary steps. To know more on the digitalization process of business, go through the article by Dion Hinchcliffe, an expert in IT and business strategy.

http://www.zdnet.com/businesses-have-digitized-but-not-transformed-7000027190/

Search Engine Optimization is an effective tool in internet marketing which helps to understand how search engines take user queries in the form of keywords and turn them into search engine result pages. The algorithms in the search engines are geared more towards understanding and appreciating the importance of social signals.  Shares, likes, posts, comments and followers will expand your business not only in the branding aspect of your business, but search engines as well.

To gather more insights visit the article by Joe Chierotti, lead strategist and VP of Search Engine Optimization in InternetReputation.com, follow http://socialmediatoday.com/joe-chierotti/2367216/advanced-seo-techniques-importance-social-media 

An article by Tom Treanor, founder of Right Mix Marketing, conveys that it is important to maintain a balance between all social media accounts to know the strengths of each social networking site which can give your business organization an interesting mix and help you to reach your target audience. Everybody knows about the popular social networks such as Facebook, Twitter and LinkedIn but there are plenty of others which are slightly less famous but can form an essential ingredient in social media strategy. Thus, from your Facebook page people should be able to go to your Instagram account or your Pinterest page and so on. He also mentioned that one of the biggest strengths of Google plus is that it gives you opportunities to link up with all your other social profiles. It also becomes important for your website to have all your social media profile buttons displayed prominently. Your social media profile has to be driven by the right kind of images and videos. Thus, leveraging the right kind of social media tools can indeed become a huge productivity enhancer for your business organization.

To know more follow http://www.business2community.com/social-media/businesses-can-optimize-social-media-profiles-0844522#!EjbHw

Software as a Service and cloud computing service providers are targeting school administrators. The objective is to demonstrate to the students the virtues of the vendors' hardware products and software solutions to gain their allegiance later in the business world. So, smart SaaS companies can capitalize on the data they collect to provide benchmarks and KPIs that offer greater value to their customers.

To know more about this aspect, read the article by Jeff Kaplan, managing director of THINKstrategies and founder of the Cloud Computing Showplace, visit http://www.technewsworld.com/story/79979.html

An article by E-Commerce Times columnist, Peter S. Vogel, says that it is hard to detect which is growing at a faster pace - cloud or cybercrime. Cloud may be anywhere in the world which creates interesting and complex legal questions regarding privacy of data stored in the cloud. Nevertheless, more businesses are migrating to the cloud to host data, often without regard to the legal consequences.  Many companies are migrating to the cloud to reduce their IT costs but are creating new malware-based and cyber-crime risks to their businesses. If cybercrime and cloud-focused malware continue to grow along with the cloud, the predicted growth of cloud migration may not be realized.

To know more follow http://www.technewsworld.com/story/80107.html

Big data and analytics play a major role in any business. According to John Hagerty, program director of IBM, big data and analytics together can improve all the processes from management work to application in any business. Research revealed that with the proper use of these, any business can reach a limit where it can outperform its competitors by 75 percent.

For more information, please go through: http://www.zdnet.com/converting-big-data-and-analytics-into-real-results-7000026720/