The smart span filtering algorithms of the internet service providers make it difficult to reach the user's inbox with advertisements. So to take benefit of the email marketing, you need to keep few things in mind. One needs to integrate a HTML button in your email that is coded as Call to Action (CTA). These make the emails responsive. HTML buttons help in building and engaging traffic. A well designed HTML email reinforces your brand even in the email. The HTML button is visible before the images get loaded. According to a report, the majority of the online purchasing begins from the mobiles. So the emails should be very responsive for these devices. The three components needed for this are: Right breakpoints, Larger Text on Mobile Devices, CTA buttons. Read more about it on: http://blog.marketo.com/2015/12/3-email-marketing-must-haves-to-conquer-the-inbox.html

Planning a marketing campaign is an important part and it requires methodical effort. If one spent time for planning, it will help in the success of the campaign. One should be clear about the target audiences. Once you have decided on your target audience, you need to decide how to appeal to them more effectively and be sure your message includes both an offer and a call to action. Read more at: http://it.toolbox.com/blogs/insidecrm/making-a-marketing-campaign-70767

Landing page of a website should be eye catching. An ideal Landing page must have a specific goal, and should be designed to meet that goal as effectively as possible. The page should be optimized for mobile viewing. If the content doesn’t fit on a mobile phone screen, then you might lose out are valuable opportunities. Louis Foong (founder and CEO of the ALEA Group Inc.), writes in his article about some ways to improve landing page conversions. They are - Have a clear call to action, less text is more, keep the page clean, pick the right images, bullet points work, use contrasting colors, create a sense of urgency, and remove distractions and navigation. Read more at: http://www.business2community.com/infographics/8-ways-improve-landing-page-optimization-infographic-01384123#OE2dqdfypFwMlYwC.97