You should select the right projects for your CRM so that you have a positive return on your investment. It is found that many of the things CRM will let you do won’t show a positive payoff. Others will show long-term benefits that is worth doing. You should choose the projects as a lot of CRM projects are started because they sound like a good idea, without a careful consideration of costs and benefits. Therefore, the projects fail wasting efforts and time. The most important question you should to ask before starting a CRM or any other kind project is “Is it worth doing the project?” Usually a lot of people skip this step and end up wasting time and resources on projects that never pays off. Read more at: http://it.toolbox.com/blogs/insidecrm/is-it-worth-it-selecting-the-right-projects-78498