Cloud providers are striving hard to earn profits. Some are comparing this situation to the infamous dot-com bubble of the 2000s which was characterized by the growth of various internet companies despite suffering from huge losses. There are multiple reasons behind these struggles like few believe that it is the result of over emphasizing on investments in sales and marketing while others argue that cloud providers cut down prices due to constant price wars. It is always necessary for IT workers to have an exit strategy so that they can get their data out of cloud whenever the need arises. Therefore, backups of critical apps and data should be kept at secured locations as they are crucial for running businesses.

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