Data, guided by technology, always provides precision to a marketer’s intuition. While technologists favour conservative decision-making on the basis of comparative testing, marketers prefer taking risks and walking the extra mile. Now-a-days, as a company's profitability depends on its digital marketing capability, to a large extent, customer data and analytics, mostly decides a company’s success rate. On the other hand, technologists also facilitate in isolating the redundant tools and programmes in the system, thereby cleaning the system and reducing unnecessary expenditure. The right marketing technology makes the decision-making process less complicated thus proving once more, the importance of the relationship between marketing and technology.
Read more at: http://www.cio.com/article/2933479/marketing/how-to-strike-a-balance-between-marketing-and-tech.html

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