The study of consumer behavior and modernization are required by the adoption of data analytics in order to fight the water industry's everlasting challenges. Water industries are looking for sustainable water supplies so that they can serve the water industries for the future. Water industries are trying to integrate the system with the user need with whatever capital is available to them. The most important issue for water utilities are maintaining and expanding assets. The water industries are trying to analyze the available data and collecting new data to increase their efficiencies and smartly manage their assets.  Read more at : http://www.waterworld.com/articles/2017/06/water-utility-industry-report-examines-role-of-data-analytics-and-true-cost-of-delivery.html

Information available about consumers on the web is enough to scare marketers. There are large rewards for those who confront and harness big data. Big data can create problem for brands. Information collected from large, complex data sets weblogs, social media, smartphone analytics and even medical records is difficult for brands to manage and process within traditional database systems. According to a report from the McKinsey Global Institute, Big Data is the next big thing for innovation, competitive advantage and productivity. But, some companies are missing this opportunity because of a lack of data management expertise. Retail is one industry that has a great potential for big data. Customer transactions (on & offline), conversations and intentions can all be brought together so that brands can get ideas how to reach potential consumers. Read more at: http://analytics.theiegroup.com/article/53a2f6693723a807f3000029/Big-Data-Embracing-The-Elephant-In-The-Room

Consumer choice process has two steps. Firstly, he assigns a value to each product according to his willingness to pay. Secondly, the consumer compares and ranks these values. People evaluate the stimuli that they see even if they do not have to choose. Marketing may not necessarily need a billboard or commercial in order to materialize. It may extol the positive values of a product.  A consumer may subconsciously value a product anyway.  There are certain aspects that a company's advertisers have to worry about besides what its competitors say or how they advertise because if consumers automatically assign values to products, then marketing may not save a product that has many deficiencies. This may lay out cost effective opportunity to the present advertisers. Companies can highlight some positive virtues of a product on the product itself. Read more at: 

Customer relationship management deals with all types of interaction between a company and a customer, whether it is sales or service-related. Customer relationship management is generally used to explain the relationship between business houses and customers. CRM systems are also used to manage business contacts, clients, contract wins and sales leads. Technology Advancement have changed consumer buying behavior, and today there are many alternatives in which a company can get in touch with its customers and collect data about them. Technology and the Internet have changed the way companies approach customer relationship strategies. There are various benefits of CRM strategy like it helps  understanding the customer, retaining customers through delivery of better customer experience, attracting new customers, win new clients and contracts, increased profitability, decrease customer management and helps the companies to know what the customers and the general market want. To know more about CRM go to:http://www.webopedia.com/TERM/C/CRM.html