The online world is continually changing. The idea that you hold dear today may not be of any use  tomorrow. So, it is important to have sound marketing ideas. And it should always be based on how your understand the market. There are five things that are common with B2B customers. They are: site UX is their first impression of your business, Be knowledgeable about the market, Data is crucial, Content repurposing, and Positioning is important. Read more at: https://www.business2community.com/content-marketing/b2b-buyer-behavior-5-must-know-things-about-b2b-audience-02402396