Nowadays, the internet is transforming the way companies find and reach their customers. It is a fact that these small businesses are no longer reliant on billboards and television ads to gain visibility as they can launch powerful, focused campaigns to target their specific niche in the market. In a study it was found that organic searches are favored 94% of the time, and according to another research, the first page of links receives 92% of all clicks. This article explores why a strong search engine optimized content strategy is needed for small businesses. Read more at : 

https://www.business2community.com/seo/seo-for-startups-how-your-business-can-benefit-02233145

With time, there has been many changes in social media and to adapt accordingly, some important tips to create a successful social media strategy in 2017 are to clearly define our end goals, identifying our target audience, building a diverse content strategy, allocating a dedicated social media advertising budget and thinking mobile. Read more at: http://www.socialmediatoday.com/marketing/5-steps-creating-successful-social-media-strategy-2017

Generating new content after a point of time can be a difficult task for content creators as ranking, readers and profits all start declining eventually. Some easy methods to find awesome topics and titles for content strategy are using a keyword tool such as SEMrush that allows us to see the most popular keywords for our country, tools like Buzzsumo that shows how popular certain keywords are, taking a look at a direct/indirect competitor's content, brainstorming with other team members for new topic ideas and searching forums to find out the needs of potential customers. Read more at: http://www.socialmediatoday.com/marketing/5-ways-find-great-content-topics-and-titles

Without effective social media strategy, a company may suffer from low social media engagement, low email conversation rates, and little to no ROI. A business must create a good working team for this. Beth Romelus (contributor to Business 2 Community), writes in his article about some content strategy that can be easily practiced. Read more at: http://www.business2community.com/content-marketing/5-steps-to-building-an-awesome-content-strategy-01322070