Customers are important for any business, but, understanding a customer is very hard. This is where CRM comes into the picture. CRM helps in maintaining the relationship with customers by tracking all important data. Companies must put CRM into good use as it helps in greater conversion rate, thereby reducing marketing costs and ultimately building a sustainable business. Companies must look for customer pain points, analyze customer buying trends, etc. Read more at: http://it.toolbox.com/blogs/insidecrm/using-crm-to-understand-your-customer-74484

Isabella Andersen (Content Writer), writes about some tips to optimize your website for conversions. But, before that we must know the definition of conversion rate. Conversion rate is the percentage of website visitors who take a specific action, usually responding to your call to action (form fill, phone call, driving directions, purchase, etc.). The tips on how to improve your conversion rate are - 1. Have a strategy and a goal before you start building a page, 2. A/B test everything, 3. Optimize for mobile. Read more at: http://www.socialmediatoday.com/technology-data/5-tips-optimizing-your-website-conversions