Data driven analytics is must for all business functions because of increasing complexity and market volatility. According to the survey of more than 300 executives in North America, U.K. and Ireland conducted by Dun & Bradstreet and Forbes Insights, 1.) Senior executives finally understand the value of analytics and are making investments in technology, people and processes. 2.)Data analytics skills gaps persist across the enterprise, as 27% of analytics professionals surveyed cite this skills gap as a major impediment in their data initiatives.  3.)Analytical methods and tools trail both the appetite and ambition of most business leaders. Analytics now drives today’s enterprise, from formation of business strategy to powering operational excellence. It has clearly moved from being an optional operational element to serving as the core of corporate activities. Read more at: https://www.entrepreneur.com/article/295522