You can improve user engagement by using your customer relationship management (CRM) platform. It should become an ongoing process as new features are available, and your business thereby can improve your sales and marketing practices. Here are some ways to improve user engagement with your CRM solution: Involve Stakeholders at All Levels in the Design of the CRM Solution, Roll Out Features Incrementally, develop a CRM Journey for Users, Provide CRM Training Support, reward your CRM Advocates and Power Users and Promote Information Sharing Within the CRM User Base. Read more at: http://it.toolbox.com/blogs/insidecrm/improve-crm-user-engagement-78815

Earlier, CRM solutions have focused only on sales operations and management. It is found that users reluctantly turn to CRM, since these platforms represent added work for the typical rep and are not easy to use. This is where good sales automation can play an important role and would use CRM automation.  

In CRM automation, instead of CRM serving as a management reporting tool and system of record for contact details, automation can make CRM more useful for sales department by streamlining contact management, reducing workload and creating more opportunities for closing sales. Read more at:  http://it.toolbox.com/blogs/insidecrm/six-tips-for-better-crm-sales-automation-78365

The right CRM solution help organizations to organize customer information, track communication with customers, and connect customers with the right information which will help to take decision about purchase. But, one can take much greater advantages of a CRM system than expected. This article link explores these benefits. They are mobile CRM, enhanced collaboration, decision-making, improved customer loyalty, and calculated commission. Read more at: http://it.toolbox.com/blogs/insidecrm/5-crm-benefits-that-might-surprise-you-74304

Today’s customers hunt information about a product in their own way and decide which product will satisfy their needs. So, an organization needs to know about their customers before they create content. This is where CRM comes into the picture. A CRM solution can help to build marketing strategies tailored to a prospect’s specific needs. Susan J. Owens (An analyst with Studio B), writes in her article about some ways a CRM system can help you understand the prospective sales, in turn making content marketing creation more accurate and targeted. Read more at: http://it.toolbox.com/blogs/insidecrm/crm-helps-you-build-a-content-marketing-program-that-works-73916

Adding social listening to any customer relationship management solution is a natural progression. But, many criticized the solution as a violation of their customers’ privacy rights. Nevertheless, the technology has advanced and can save companies millions on marketing costs. Social listening enhances a CRM solution by giving the business an opportunity to acquire knowledge and insight about what customers are saying and their feeling toward the company or its products. It can also enhance marketing campaigns by giving marketers an awareness of what messages may be better received and can gauge how current marketing efforts are performing. It also helps human resources personnel and the company to monitor employee performance, gauge their reputation among the workforce, and help identify disgruntled employees. Read more at: http://it.toolbox.com/blogs/insidecrm/should-social-listening-be-part-of-my-crm-solution-70204

Are you investing in a new CRM solution or want to replace the existing customer relationship management solution? You must consider several points before taking your proposal to the next level. If you consider these points, it will help in the future. First, you must compare the features against their ease of use; then you must consider how the information is presented, and lastly, you must consider is how well the CRM solution will grow with you. Read more at: http://it.toolbox.com/blogs/insidecrm/3-considerations-when-justifying-a-crm-solution-67771

It is predicted that enterprise mobility and BYOD market predicted to hit over $270 billion by 2019. It is also found that 81% of CRM user access software through multiple devices, ensuing in a productivity increase of more than 20% when mobile and social network features are integrated into the CRM. So, you need to choose the right mobile hardware and CRM solution for your sales department. To know more about how to choose the right mobile hardware and CRM solution for your sales department, follow the link: http://it.toolbox.com/blogs/insidecrm/choosing-the-right-mobile-tools-for-crm-in-the-field-69662

Marketing automation software and CRM software are complement to each other. Marketing automation software allows company to schedule e-mails, connect e-mail messages to specific landing pages, target customers based on demographics and behaviors, and track visitor behaviors. CRM solution helps in identifying the source of each lead that comes in and thus helps marketing department understand which campaigns are effective. Read more at: : http://it.toolbox.com/blogs/insidecrm/using-crm-to-complement-marketing-65552

Gartner research forestalls that the customer relationship management (CRM) market will be worth $36.4 billion by 2017 because staying in touch with customers is the key for surviving in any business. The main purpose of a CRM solution is to provide any business with data that helps you to take the best decision and build relationships that establish strong customer loyalty. To do that, it’s important to track all types of interactions with your customers. Jeff Orloff (content developer for an e-mail security awareness company) in his article writes about some important customer touch points that are commonly tracked. Read more at: http://it.toolbox.com/blogs/insidecrm/3-customer-touch-points-you-arent-tracking-in-your-crm-system-64884

When a company implements CRM Solution, usability should be the most important criteria because it is found that CRM systems work only if they’re used; if the system is too complicated, it will never serve the purpose for which you purchased it. But, we should know what is meant by usability. Usability refers to the ease of use. It measures how well a user interacts with the CRM application. But, it is not this simple. There are many factors to measure usability. Jeff Orloff (an analyst with Studio B) writes in his article about usability in details. Read more at: : http://it.toolbox.com/blogs/insidecrm/usability-as-a-selection-criterion-for-crm-63210