In a recent survey, it was found that top uses for Big Data in digital marketing include: 29% - better understand customer insights, 18% improve the supply chain, 16% power campaigns and promotions. Marketers must use online data as the fuel that drives success when it comes to digital marketing and they must collect and integrate these online data sets into a marketing database. The information being generated from Big Data can be segmented into six specific categories: Web Mining, Search Information, Social Media, Crowd Sourcing, Transactional Data, and Mobile. Read more at: http://www.business2community.com/digital-marketing/big-data-drives-digital-marketing-success-01345766#uSzYX0oZgtDE3Sgp.97