The main challenge of measuring ROI is keeping up with changes in algorithms, implementing the new tools that reach the marketplace and proving to your customers that they're getting the most extinct of their investment in you. Here are five steps for your ROI measurement strategy: - • Set Social Media Goals - ROI can be measured in a variety of ways: through customer acquisition, lead generation, clicks, revenue, contest entries, etc. It all depends on your goals. To know more, please read the article by Graham Gullans: http://www.adageindia.in/digital/digitalnext/five-steps-to-measuring-your-social-media-roi/articleshow/52016847.cms

According to a new study by Teradata 2015 Global Data-Driven Marketing, it was revealed that companies and marketers are developing business value from data, integrated marketing platforms, and customer-centric data-driven marketing strategies. The study also found that more accurate decisions are key benefits of using data, 38 percent of the marketers said that their biggest challenge is improving customer acquisition and retention and 90 percent of marketers said that making marketing individualized is a priority. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-news/90-percent-of-marketers-say-individualised-marketing-is-the-future/1486