Scott Rayden (Chief Revenue Officer for 3Q DigitalHere), writes in his article link about some ways for marketers to collect data and use them. They are:

1. Collect first party data which mostly includes name, address, gender, age, etc.

2. Third party data also plays an important role as it gives a deeper insight of customer behaviour.

3. Try to keep the marketing strategies simple, attractive and measurable.

4. The third party data is not very expensive and nowadays typically follows pay-as-you-go option.

5. Combine your first party, second party (media generated) and third party data for optimal insight.

6. Combining first-party and third-party data is essential to find the most likely new customer.

To read more, follow: http://marketingland.com/leverage-marketing-data-9-faqs-get-started-182784

Predictive analytics tools and techniques are becoming a rage nowadays because of their immense application in a variety of sectors. Collecting data and predicting future trends have been so easy. More and more business are vying for these tools as they help with predictive modelling of customer behavior. Even bigger potentials are lurking in the near future and organizations are investing in the development of these software keeping that in mind. Companies which have still not adopted these software are falling behind in competition with other firms. Thus there has been a surge in the usage of predictive analytics as every firm is craving for more information. Read more at: http://www.dataversity.net/how-your-business-can-benefit-from-predictive-analytics/