According to the author, the updated healthcare marketing has to be more value based, data driven and customer centric. In the coming years, success rate and customer experience are likely to decide the fate of the companies. Real world data with economic outcomes can demonstrate a brand’s value. New marketing techniques will require- 1. Quick and effective marketing activities. 2. Use of advanced technologies and analytics for finding valuable insights from data. 3. Provision of better and innovative customer experiences, which will maximize brand value. 4. Collaborating with partners to create unique solutions.

Read more at: http://www.adageindia.in/others/misc/the-seismic-shakeup-in-healthcare-marketing-are-you-ready/articleshow/58809226.cms 

An organization must know the difference between Customer Relationship Management (CRM) and Customer Experience Management (CEM) before purchasing. CRM applications create individual records for current and prospective customers, which is used by the sales team in order to get insight into leads going through the sales pipeline and CEM solutions track customer engagement in order to improve overall customer experience. In a nutshell, CRM and CEM both use customer data, but in two different ways. You get good marketing support with CEM applications, while CRM solutions help sales put their focus on winning new prospects. Read more at: http://it.toolbox.com/blogs/insidecrm/do-you-need-a-crm-or-a-cem-73467

An article by Ted Shelton, Vice president of Cognizant Business Consulting, talks about the substantial changes coming to every industry - how work is done, who does the work, and how value is derived from the work by all of the stakeholders - employees, companies, and their customers. Most companies have one or more CRM systems - often more than one as a separate CRM initiative may have been pursued for sales vs. service or even for multiple different sales and service channels (even when serving the same customer). The goal is to get a rich multi-dimensional understanding of your customer, and to have that information available to all departments of your company that engage with customers.

To know more follow http://socialmediatoday.com/tedshelton/2387741/crm-and-customer-code-halo

In the circuit-based telephony world, watching the status of a few thousand network nodes was a satisfactory answer to assuring network health. But today, the number of alarm points to monitor has scaled to the millions. No operator has the money to constantly monitor the performance issues of individual smart phone users. It is time for operators to get real and invest more in proactive analytics than in reactive alarms. What’s more, the gap between network planning and assurance has to be shortened. Why? Because the cause of today’s customer-experience problem is yesterday’s lack of good data for capacity planning.

During a recent conversation with columnist Dan Baker, big data architect Kelvin Hall, reveals about his firsthand experiences of the problems faced by network operations and big opportunities that await them through a greater mastery of analytics techniques. To read more, visit the following link:

http://www.billingworld.com/blogs/baker/2014/04/from-alarms-to-analytics-the-paradigm-shift-in-se.aspx