According to Dan Kennedy’s book, “No B.S. Direct Marketing",  business is a bucket into which we owners pour ideas, energy and money in hopes of stirring up profits and the failure to follow- up customers is a big hole in that bucket .

Therefore, a business should always look forward to follow up -both existing and lost- customers in order to serve them better, retain them and also, build long lasting relations. William Ballard, Freelance Writer and Author, in his article on entrepreneur.com gives 4 steps that should be followed to follow up customers when the answer is “no” in first stance. They are:

Step 1.Redeem yourself by re-stating or re-selling your existing offer.

Step 2.Give a firm or humorous “2^nd Notice” message to create scarcity.

Step 3.The “third and final notice.”

Step 4.The final step is to present another offer.

To know more, visit the following link:

http://www.entrepreneur.com/article/244094