Recent reports tell us that artificial intelligence will change business, and chat bots might be one of the first rollers of this game-changing technology that will make its way to consumers. According to a research, it was found that the global bot services market is expected to grow from 458.4 million today to 1,783.9 million by 2022. Here are five ways that bots will affect CRM soon. They are: Bots as sales staff, Automatic social media interaction, CRM access across more channels, routing and directly handling customer interactions, improved efficiency. Read more at: http://it.toolbox.com/blogs/insidecrm/how-chatbots-will-change-crm-78997

Customer relationship management systems expands the value and impact of content, capture lead intelligence, improve conversion rates, and drive repeat purchasing and in turn enhances the overall customer experience. But, analytics that CRM system delivers from customer interactions, delivering a quantifiable platform for reviewing the value of your business processes is often overlooked. CRM presents a real-time breakdown of data that can help in increasing sales, make better decisions, and empower sales force to increase profits. This article describes how CRM can help you improve overall visibility, communication, and profits across your organization. Read more at: http://it.toolbox.com/blogs/insidecrm/driving-revenue-through-crm-integration-71060

One area of analytics is machine learning. In earlier days, large companies could buy workstations and specialist software and employ highly educated people to look at their CRM data. The big change that makes machine learning with CRM data necessary today is the change in how customer interactions take place. Read more at: : http://it.toolbox.com/blogs/insidecrm/let-the-machines-do-the-marketing-machine-learning-with-crm-data-70746