Gone are the days when the tiny pieces of paper were most essential parts of CRM. Automation has made it lot easier by keeping the data records. Sticky notes are quite prone to physical damage, leading to loss of critical information. Automated systems keep data records safe and highly organized. This way data can be efficiently sorted or searched. If you still continue to wholly rely on sticky notes, come out of the cocoon and take the benefits of technology. Read more at: http://it.toolbox.com/blogs/insidecrm/crm-and-the-death-of-the-sticky-note-70917

A customer visits your site or product, checks the available options and services offered. Then he decides to go along with you or not.  Good business policy is to give a personal touch to each customer so that they feel at home each time. But taking care of their needs at each step becomes a time taking process if done manually. On the other hand automation makes it more smooth and effective. If CRM is practiced along with automation, it sets everything into a correct perspective.

Read more about it in the article written by Inside-CRM at http://it.toolbox.com/blogs/insidecrm/five-ways-marketing-automation-and-crm-go-together-like-peanut-butter-and-jelly-70904