According to a research by Formstack, it was found that 88% of marketers know that a customized web experience can boost their ROI, but only 6% plan with personalization in mind. They also found that personalized emails boast 25% higher open rates and 51% higher click rates. Veronica Maria Jarski (Opinions editor and a senior writer at MarketingProfs), writes in her article about why businesses should include personalized marketing in 2015. Read more at: http://www.marketingprofs.com/chirp/2015/26743/why-personalized-marketing-will-dominate-in-2015-infographic