Amalgamation of data, technology and marketing helps the manufacturing industry acquire new opportunities for earning profits. Data obtained from the customers are stored in various different systems like inventory, billing etc. And normally the manufacturers have to gather information from a common source thus having no competitive advantage in the market.
Industrial manufacturers are now gradually shifting from traditional marketing methods to data-driven ones so as to gain more prospects. Solutions such as Data-as-a-Service (DaaS) are influencing the Big Data ecosystem increasingly. It mines the appropriate data required from the Big Data sets. Patented Web Mining is also an effective and efficient way to find new prospects. Social media also actively helps in promoting the manufacturers.  Thus industrial manufacturers can increase their market share to a great extent by shifting to data-driven strategies.
Read more at: http://www.smartdatacollective.com/lbedgood/327457/how-manufacturers-can-use-big-data-acquire-new-customers