With the increasing availability of data in the present digital age, a new science of opinion mining is emerging. It is based upon the use of Artificial Intelligence (AI) to mine public opinion for sentiments as well as the topics driving that sentiment. This can be carried out in two ways: the first one involves the exclusive use of AI to structure the data, while the second one involves the use of AI along with processing of data through a team of people to verify the data for sentiment and the topics driving the sentiment, since AI could struggle to understand the nuances of human emotions. So, the field of data mining can be used by governments, global organisations, media and businesses to shape their strategies efficiently and, measure the public’s/consumer’s satisfaction of their policies, products, services and brands.Read more at: http://www.business2community.com/big-data/opinion-mining-future-data-analytics-01849821#SoExOgmWJWYF7RIM.97