According to author Shreya Sharma, with Big Data becoming an essential part of an organization, it is getting harder to balance it with data privacy. Marketers should be clear about the data they are collecting and make sure that data storage and security infrastructure are safeguarded, otherwise it can have serious effects on the company as most consumers expect a company to protect their personal data, and their consuming behavior depends on this. It is therefore crucial to bear a high level of awareness with regards to the significance of data privacy and protection. The responsibility should be seen as norm and not just be restricted to people who are directly involved in mining big data. To know more, please follow: http://analyticsindiamag.com/in-action-how-companies-should-follow-a-data-centric-security-approach/

Internet forecaster Mary Meeker in her latest report includes that trading of sensors for phones, tablets, etc., have increased by 32 percent up to 8 billion in 2013. And mobile data traffic is rising at an annual rate of 81 percent. With the change from desktop to all things mobile, high-thinking marketers should be looking for ways to make use of all the untapped signals available to them. Marketers can carry the opportunity to discard a huge amount of deadweight from their activities by:

• Sourcing new leads.

• Leveraging predictive lead scoring.

• Continuously personalizing.

The digital universe of data is growing largely and expected to reach 13 zettabytes by 2016. While out of 34 percent of the useful created data only 1 percent is being analyzed today. Today, companies must be thinking about gathering data and partnering with experts that have the machine learning capacity needed to enable truly data-driven marketing decisions.

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http://www.destinationcrm.com/Articles/Web-Exclusives/Viewpoints/The-Impact-of-the-Mobile-Boom-on-Data-Driven-Marketing-97796.aspx