The world of artificial intelligence is so much exciting. So basically Artificial intelligence (AI) is the simulation of human intelligence processes by machines, especially computer systems. In the year 1956, John McCarthy coined the term “Artificial Intelligence” and defines it as "the science and engineering of making intelligent machines." Precisely AI is a machine with the ability to solve problems that is usually done by us humans with our natural intelligence. AI is a broad branch of computer science. The goal of AI is to create systems that can perform intelligently and independently. Read more at: https://www.sciencedaily.com/terms/artificial_intelligence.htm

CRM (customer relationship management) analytics comprises all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. CRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As web sites have added a new and often faster way to interact with customers, the opportunity and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis. According to an article in InfoWorld CRM can provide customer segmentation groupings, profitability analysis, personalization, event monitoring, what-if scenarios and predictive modelling. One of the major challenges implicit in CRM analytics is how to integrate the analytical software with existing legacy systems as well as with other new systems. To know about CRM analytics go to: http:http://searchcrm.techtarget.com/definition/CRM-analytics