User Experience, also known as UX has become important and it impacts everything from app design to social media. UX designers work with digital marketing teams and this will only increase in 2015. Digital marketers will benefit when working with the UX design teams as it will provide loads of ideas that revolves around how they position the product for sale and marketing. Tara Lifland (Content marketing manager), writes in her article about why UX is important and where. Read more at: http://www.socialmediatoday.com/marketing/2015-03-26/5-reasons-why-user-experience-important

Location-based advertising is new in the digital marketing industry. Now one can locate consumers down to the exact product they are examining in a store. This is called “hyper-local” data, and it’s an asset for digital marketers. Now one can find consumers and send location-specific messages. As a result, ads can be made individually more relevant. Specific data related to things like transit delays, real-time weather, and up-to-the-minute football game scores etc. can inform marketers to push relevant content. Read more at:  http://www.cmswire.com/cms/digital-marketing/location-data-fuels-the-future-of-marketing-026908.php