The developments in data storage and analytics, combined with advancement in technology and medical research will completely change the future of healthcare and medicines. With the evolution of modern genomics along with analytics, healthcare sector will undergo a complete metamorphosis. According to a famous doctor, this change is being driven by three factors. Digital revolution- the use of mobile devices and apps through which information about actual human behavior can be obtained. Genetic revolution- which has identified large number of genetic variations which contribute to a large number of human traits and risks of various diseases. And finally Data revolution- which allows to get insights not only into individual patients but also the entire population. To know more read: http://blogs.wsj.com/cio/2015/03/20/the-promise-and-challenge-of-health-analytics/?KEYWORDS=analytics

According to a 2014 study, “88 percent of executives have begun a digital transformation at their company, but only 25 percent say they have completely mapped out the digital customer experience. A big part of the problem is that senior executives don’t know where to start.”

The impact of digital revolution has been huge. But, what all companies want is to embrace this impact and emerge as leaders of their field. They want to easily adapt to these changes like HMV did when the digital era of music challenged its business.

Joerg Niessing, INSEAD Affiliate Professor of Marketing, in his article at knowledge.insead.edu, has listed out three important principles that companies should keep in mind while mapping out digital customer experience. They are:

• Customer Orientation
• Customer Segmentation
• Integrated Branding at every Consumer Touchpoint

Although digitalization has changed the way we live and work. But, the golden rule of marketing still works nevertheless i.e. Be Customer Centric. Keep this mind along with the above mentioned principles; you may get a solution to this changing marketing scenario.

To know more, please visit the following link:

http://knowledge.insead.edu/blog/insead-blog/what-brands-need-to-survive-in-a-digital-world-4050

According to Travis Hessman (Industry week), the digital revolution will take us in the digital age from the information age. This will bring massive changes in our computing ability, our access to the internet and access to and proliferation of mobile devices. We use mobile digital technologies which allow us to stay connected to information and helps in taking decisions. We want to grow in this competitive world and move towards the fourth industrial revolution which opens up many opportunities.

Read more at:  http://www.industryweek.com/digital-revolution

Definition of customer loyalty is changing as the digital revolution is helping consumers to be more media literate. Nowadays a mobile app can make a real difference. Apps allow us to create a shopping and loyalty experience where a brand demonstrates their promise. Apps can also learn about customers by phone and usage data, and can communicate through a personalized message. To know more, follow: http://digitalmarketingmagazine.co.uk/digital-marketing-apps/growing-loyalty-through-apps/1179