Digital Transformation has brought a lot of advantages as well as challenges. In the race where everyone is rushing to get digital, customer experience holds the highest priority. Digitization not only affects the internal working structure of the organization, but also affects the customers of the company. Digitization is taking place in every sector. So those who keep themselves isolated from this will be marginalized completely. With the expense of mobile technology, users are getting very comfortable with remote control. The daily access to the digital world has brought a huge change in the customer behavior, so the digital strategy of an organization must be comprehensive. To improve the customer experience, all the departments must be working together. Moreover more the digitization, higher the amount of data. Data must be from the various departments must be integrated through a good communication channel. Read more about it in the article written at: http://blogs.adobe.com/digitaleurope/digital-marketing/pac-study-customer-experience-in-the-digital-age/

Facebook app has not only emerged as a news-reading function for many people these days but also various renowned publishers post articles on the social networks "News Feed" function. This has gained importance for a number of different news outlets, although most of them being negative. The modern era of digital publishing focuses on how self-publishing can evolve such that e-books are placed in front of their readers. In the next phase of digital publishing, the capability of a digital publisher to make a book more visible will be of crucial significance. In other words self-publishing plays a significant role in digital publishing.

Read more at: https://channels.theinnovationenterprise.com/articles/the-future-of-digital-publishing

The success mantra for a perfect digital strategy is to deliver the right message (RM) to right person (RP) at the right time (RT). But we are often overwhelmed by popular trends and forget to look beyond them. Here is an inventory of strategies one can follow to find an optimal solution (might not be the trendiest one). Avinash Kaushik (author) in his blog Occam’s Razor talks about the 5 myths of digital marketing and analytic:

• Programmatic Platforms are a panacea.
• A data first strategy is a winning formula.
• All we need is Facebook, forget our websites.
• The web is dead. Mobile web is dead. Apps are the past present and future.
• Cookies! Cookies are all we need.

For more insight into this piece don’t hesitate to follow http://www.kaushik.net/avinash/digital-marketing-analytics-deadly-myths-de-mythified/

With so much technology advancement in real estate business, finding the right digital marketing strategy for your real estate business is creating disruption not only for brokers, but also for agents. 91% of realtors use social media in their business and 45% of realtors want more technology from their brokers. To build an effective digital strategy, broker needs to provide right software and training to their agents. Matthew Barba (CEO and co-founder of Placester) in his article "6 strategies to kick your broker marketing into high gear" discussed about 6 strategies to help brokers in marketing. They are:

• Take the lead and help your broker in deciding the right technology and provide solutions to their problems.
• Educate yourself and your brokers.
• Use the right tool for your job.
• Work as a team with your agent.
• Recruit wisely.
Read more at: http://www.inman.com/2015/06/04/6-strategies-to-kick-your-broker-marketing-into-high-gear/

The business world is eager to choose the right Digital Access Management (DAM) system so that vendors can provide the necessary technology to meet key business needs. Selection of a vendor can be a complex process and focusing on key elements will lead you to take a right decision. A successful implementation of DAM depends not only on new technology but also on sound digital strategy. This in turn ensures that assets generate revenues, increase efficiency and remain updated with emerging market trends. Digital strategy should be given the most importance. Strategy should be based on a well-established foundation. This foundation should include rich media collections, metadata, taxonomy and governance among other things. To know more, please follow the link:

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http://www.cmswire.com/cms/digital-asset-management/making-a-dam-decision-029041.php

Those in the managerial level want data to back up assumptions. We can’t formulate decisions on a raze sensation, or what we recognize our rivals are doing, or what we believe our consumers desire. A lot of time companies have no perception of their purchase. So to ignore taking bad decisions, data is used to back it up. Analytics is checked to see what public are doing. So what are business analytics and how do we acquire them? At this level of analytics we need to know our rivals, and what their digital outlets are. We require a digital fingerprint of the rivalry, and we should also have a good knowledge of our market. What people are wanting and giving the services we propose. Information of the industry is very important to make a plan to assess the true data, and then make an approach that originates our expedition  . Read more at:

http://www.socialmediatoday.com/content/whats-going-your-industry