The major challenge facing any business organization is to use the massive amount of people data to nurture relevant insights on improving business performances. Analytical techniques varying from reposting to predictive analytics to experimental research help in directing company HRs. Following the comprehensive implementation of the cloud HR systems, companies are using data in all facets of workforce management and operational improvement, moving beyond employee engagement and retention. HR has been emerging as the “intelligent platform” with analytics becoming a critical part of the high-performance hiring in the talent acquisition trend. In order to reduce unconscious bias in hiring, businesses resort to the use of interview data and careful parsing of job posting language. With commensurate technological advancement, analytics will deliver personalized recommendations.

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