Social Media, undoubtedly has major benefits when it comes to simplification of communication. It includes various platforms to connect to people, with e-mail topping the list.  In a company e-mail might be accessible to the management and the employees but not to the workers of low level. 1) To reach out to them, instead of e-mails, several other offline ways can be used. 2) Merging the social media with the offline ways for putting in better emphasis on the information, is what the company wants to share. 3) It is observed that the elderly people use social media platforms more often, instead of e-mails, in such cases, social media websites can be  used to communicate to them. 4) Resorting to creative ideas to share the contents instead of using the same old methods to grab more attention. Read more at http://www.govtech.com/govgirl/4-Ways-HR-and-Other-Departments-Can-Use-Social-Media.html

Email still remains one of the best communication methods for buyers and consumers. Marketers should use the benefits of email marketing given the ease with which emails are delivered in the inbox. Certain variables which should be considered before sending an email, like send times to subject lines. The following are the six essential steps foe email creation:

1. Segment Your Audience: The marketer should have a clear idea about the target audience before deciding on a send time and the content of the email.

2. Create Your Content: The content of the email should depend on the interest and need of the target customer.A compelling subject line  and call to action is must.

3. Build Your Email: After creating the content the email template should be created. Images and call to action buttons to break up text should be included if possible.

4. Conduct Deliverability Tests: It’s important to conduct an email deliverability test to avoid the possibility of the email not getting delivered to the customers inbox.

5. Choose Your Send Time: Send times are not fixed, and they often  varies from one customer to another. As a general rule of thumb, emails should be sent during business hours in the morning or in the early afternoon, right after lunch.

6. Track and Analyze: Open rates, click-through rates, and email bounces should be tracked to see what content is resonating with the audience, which subject lines work best, and which areas could use improvement.

To know more, go to: http://www.exacttarget.com/blog/email-campaign