A recent study by MIT University shows that there is a 78% increase over the past three years in the job posting related to analytics and this led universities to launch specialized program in Master in Business Analytics. Nowadays, data analytics are used in marketing, finance, health care, logistics, insurance ecommerce, manufacturing and government services. To know more, please read the article by Michael Norton (Writer at lowellsun.com)-: http://www.lowellsun.com/business/ci_29635724/mit-reports-spike-analytics-job-postings

Many online retailers nowadays are using big data to personalize their consumers’ shopping experiences which in turn increased their revenue and brand loyalty. Tracey Wallace (Managing Editor, Bigcommerce), writes in her article link about how to increase repeat customers, average order value and, increase your online store revenue: : http://www.socialmediatoday.com/content/data-insight-action-4-ways-generate-roi-ecommerce-analytics