The sprouting digital age has created both opportunities and challenges when it comes to businesses with customers. On one hand, the outburst of new channels has opened up amazing new ways to involve the audiences. On the other hand, it challenges the business enterprises to cut the noise out and stand apart to build a more sophisticated, intuitive and personalized relationship with their customers. In this regard they have gone one step further to personalize information such as name, title, organization, purchase history etc. and utilizes interactive and real-time data to create highly appropriate communication that is relevant to the user. This is what is called the hyper-personalization. Such an action of creating messages that target and connect with a specific subset of the overall consumer audience leads to companies’ willfully abandoning broad reaching marketing messages and creating different campaigns for different groups of people. This matter revolves around the question “what people want” and it’s predicted that the recent decade will see e-commerce companies connecting their brand through hyper personalization. Some of the renowned brands like Starbucks, Amazon and Spotify have adopted hyper-personalization, where AI and machine learning analyze numerous factors to power their recommendation engine. 

Read more at: https://monk.webengage.com/hyper-personalization-marketing-future/

BFSI is expected to pay out large this time, unlike the last time.  After the IT sector BFSI is on the top for its salary increment. Reactions are different for different sectors. There has been low supply and high demand for the blue-collar jobs, sophisticated profile jobs have also emerged. Variance between temporary and permanent salaries have narrowed sharply. E-commerce and educational services are both additions to the list, these focus on talent acquisition and pay high salaries to acquire it. Project managers and analysts are the roles that get the highest salaries. Certain new job profiles are taking away the focus from IT roles. Read more at : http://economictimes.indiatimes.com/jobs/bfsi-sector-edges-out-information-technology-to-become-top-paymaster/articleshow/58172956.cms?from=mdr

Social media marketing can be used to generate leads and drive growth. According to the author, to survive the present competition, most ecommerce owners influence their target audience through social media. Social media provides a global platform and an effective one. Successful marketing can be ensured by choosing target audience and then choosing social media sites accordingly. Effective content strategy and effectively managing customer service can go a long way. Starting a loyal community to the target audience is also important. Keeping the rivals one step behind requires engaging with potential customers, making social media marketing absolutely necessary. Read more at: http://socialbarrel.com/why-social-media-marketing-matters-in-ecommerce/110855/

A long-term customer experience (CX) strategy is built in the entire organization because the strong correlation between customer experience and financial returns is seen. This involves redesigning. The first step to delivering an enhanced customer experience is to bring these various systems and data of customer experience together. Here are some fundamental approaches which need to be further enhanced to building a simple, integrated stack with Contact Center, CRM and e-commerce systems. The first being clean split, contact center systems handle routing and interactions whereas e-commerce and CRM systems bring transaction data and profile/customer journey data. Now the digital divide wherein Contact Center systems and CRM bring in engagement data - Contact Center handles all voice interactions and CRM handles digital interactions whereas e-commerce brings in transaction data. Lastly pragmatic beginning in which CRM is the only system of engagement for limited digital channels, such as email and chat while e-commerce brings in transaction data. Read more at: http://www.incontact.com/blog/tech-stack-deliver-enhanced-customer-experience/

Recommender systems have become the backbone of the ecommerce sector. They have helped companies like Amazon and Netflix to increase their revenue to as much as 10% to 25%.
And hence the need of the hour is to optimize their performance.
So, what are recommenders? Recommenders are the applications which personalize your customer’s shopping experience by recommending next best options in light of their recent buying or browsing activity. Recent developments in analytics and machine learning have let to many state of the art recommender systems.
Types of Recommenders: There are broadly five types of recommender systems, which are as follow:
1. Most Popular Item
2. Association and Market Basket Models
3. Content Filtering
4. Collaborative Filtering
5. Hybrid Models

In coming years, recommender system will be used by almost every organisation, whether it's big or small, and will become an inseparable part of the ecommerce world.

To know more read the article by William Vorhies at: http://www.datasciencecentral.com/profiles/blogs/understanding-and-selecting-recommenders-1

Email Marketing is good for business. It is a tool continuously being used for connecting with the customers. Emails are sent comprising of newsletters, best deals, new products, etc. A few ways to enrich your email marketing are written here. Though not everyone opens the newsletter, but still it is important to give a detailed view to the customer of what you deal with. Order follow - ups gives a sense of satisfaction to the customers. Thus making long lasting bonds. It is important to approach the potential customers who aren't aware of your products. They might be in need, but due to lack of information they are inactive. A good conversion rate is observed in this category. The essence of businesses lies in their approach towards their customers. So it becomes a responsibility to bring the customers lost. Moreover, lucrative deals, coupons, discounts work quickly. Read more about it on: https://econsultancy.com/blog/67403-ecommerce-email-marketing-benchmarks-for-2016/

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 E-commerce businesses are switching to social media, but the fact that online trade experts are debating the impact of social media on ecommerce sales. The most important impact social media can have on ecommerce is to build faith and generate leads. In 2013, 75% of sales produced from social media come from Facebook, Twitter, making them the top 2 networks public use to discover products to buy. When we consider that U.S. customers are anticipated to expend an  $327 billion online in 2016, it is simple to observe why one must spend in social media. Read more at: http://www.socialmediatoday.com/content/rise-social-media-ecommerce-infographic

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