Big data imply huge sets of organized and unstructured information. It is very complex and regular data processing techniques don't work in managing this kind of data sets. In business, the 3V model is utilized to depict enormous information. These 3V's are: volume, velocity, variety. Now let's understand how big data helps businesses and why it is important:

• Examining big data helps understanding the current economic situation so that it can get an idea of getting ahead of it’d competitors.

• Big data analysis helps to understand your customer better, predict what they need in advance and can provide better service.

• You can control your online reputation with the help of doing sentiment analysis.

• Big data tools, save lots of money as it reduces the manpower to handle large amount of data.

Read more at: http://www.business2community.com/big-data/big-data-important-businesses-01818898#DOiRF3OOYiZ3JlAb.97