Few news organizations have developed "editorial analytics" approaches that move beyond the generic use. They develop a customized approach to analytics aligned with the specific editorial priorities. Editorial analytics differ from generic approaches in three ways.

First, editorial analytics are customized to the specific editorial priorities and organizational imperatives of a given organization. 

Second, editorial analytics are used to inform both short-term day-to-day decisions and long-term strategic development. 

Third, editorial analytics are always evolving to keep pace with a changing media environment. 

Editorial analytics represent a significant improvement in news organizations’ capacity to understand the media environment in which they operate. It also helps journalists to reach people.

For more read the article written by:  Federica Cherubini (Italian journalist and editorial researcher based in London) AND Rasmus Kleis Nielsen (director of research at the Reuters Institute for the Study of Journalism) at:

http://www.niemanlab.org/2016/02/the-next-step-moving-from-generic-analytics-to-editorial-analytics/