Artificial intelligence (AI) has been a revolution in the field of technology. Big companies are leading the AI revolution and that's given them an edge over most consumer goods companies and retailers. AI marketing tools are both easier and less expensive to acquire, with software-as-a-service. AI tool was successfully used by Albert to increase the sale of Harley Davidson.AI evaluated what was working across digital channels to create more opportunities and allocated resources judiciously eliminating guesswork, gathering and analyzing enormous volumes of data, and optimally leveraging the resulting insights.AI can process millions of interactions a minute, manage thousands of keywords, and run tests in silica on thousands of messages and creative variations to predict optimal outcomes.. By acting instantaneously and autonomously it can modify its buying strategy based on performance parameters. The best way to discover AI's potential is to run some small, quick, reversible experiments, within a single geographic territory, or channel. Read more at https://hbr.org/2017/05/how-harley-davidson-used-predictive-analytics-to-increase-new-york-sales-leads-by-2930