Marketing is always evolving. This year we dealt with Big Data, we understood the term empowered consumer, and embraced the idea of cross-channel marketing. While these will continue, marketers also want to know what next year will bring.  Larisa Bedgood (Director of Marketing for DataMentor), writes in her article about the 5 trends that we see making a big impact in 2016. Read more at: http://www.business2community.com/marketing/top-5-marketing-trends-will-rule-2016-01375322#tSFR5pvWDXMkbL2v.97