The focus of any news organization is to understand what it is that readers like, what they actually read and what they really should know about. To achieve these goals, The Guardian, is using its in house analytics engine, Ophan, to track page views, median attention time and identify the type of marketing required for each article. It also provides exploratory data for further research. According to Chris Moran, The Guardian’s digital audience editor, “Being informed by the data can actually lead to higher quality journalism.” 

By measuring site data more closely, The Guardian has now become a news powerhouse. To know more, visit the following link:

http://thenextweb.com/media/2015/04/13/how-the-guardians-ophan-analytics-engine-helps-editors-make-better-decisions/