The key to sustain and attract customer is to present the worth of your product. The grace to attain and greet your customer is the primary step to impress the customer. One should be inquisitive i.e. the customer needs should be identified and customer should be given the maximum priority and importance for the moment. The knowledge about the organization and its working should be precisely known so that one can properly answer to the doubts of the customers. A proper teamwork is needed to collaborate and consolidate the working process so that the organization stays more organized and presentable to the customers whatsoever. There is a need to present the structure and information of the company in a decent and nice way so that customers get the right impression. After the whole process, the selling process should be closed and the customer should be thoroughly valued by the organization.  All you need to do after the whole process is to follow up with the customers to analyze and coordinate with the customers on a continuous basis. Read more at:http://www.business2community.com/customer-experience/7-ways-to-wow-your-customers-01279642

According to Dan Kennedy’s book, “No B.S. Direct Marketing",  business is a bucket into which we owners pour ideas, energy and money in hopes of stirring up profits and the failure to follow- up customers is a big hole in that bucket .

Therefore, a business should always look forward to follow up -both existing and lost- customers in order to serve them better, retain them and also, build long lasting relations. William Ballard, Freelance Writer and Author, in his article on entrepreneur.com gives 4 steps that should be followed to follow up customers when the answer is “no” in first stance. They are:

Step 1.Redeem yourself by re-stating or re-selling your existing offer.

Step 2.Give a firm or humorous “2^nd Notice” message to create scarcity.

Step 3.The “third and final notice.”

Step 4.The final step is to present another offer.

To know more, visit the following link:

http://www.entrepreneur.com/article/244094