In today’s world, data is limitless. But, this Big Data, will help you achieve your targets, if we use it efficiently. Otherwise, you’ll be trapped in a web of data. For this, you need to do a gap analysis i.e. what data you have today and what data would you like to have.

To answer these questions, this article by Mary C. Long, Chief Ghost at Digital Media Ghost, suggests three tracks on which your business can move forward on:

1. Get a handle on your current data
2. Vet potential data sources and set a realistic budget
3. Add ONE new data source to your client insight capabilities

To know more, visit the following link on cmswire.com:

http://www.cmswire.com/cms/customer-experience/dont-let-big-data-keep-you-up-at-night-028895.php