Generation Z, born after 1998, is different than other consumer groups as they use technology differently. These post-millennial use social media more than any other generation. Their use of technology, social responsibility concerns and desire are different from those who came before. So, before marketing any product to them, you must be clear about your company’s values and act accordingly, do not limit yourself to one marketing avenue, skip the marketing speak and common buzzword and get a member of Generation Z to assist in crafting your message. Read more at: https://www.business2community.com/consumer-marketing/consumer-marketing-tips-reach-generation-z-02016962

iGen or  Generation Z is the generation who has been born in digitalization age with smart phones in the hands. iGen is independent, stubborn, pragmatic and always in a rush. Marketers are facing problem in understanding their interest, hobbies and attitude. Gen Z wants to know everything about a product before buying. They trust friends, strangers over advertisements, blogs or information on the net. In an article by Joan Schneider (CEO of Schneider Associates), shares some tips on how to market iGeneration:

·         Personalize Everything.

·         Connect with them through social media.

·         Be strategic with advertisement.

·         Excite I Generation with content.

·         Use mobile to reach I Generation.

Marketers also need to be social, transparent and personal with this generation. To know more about this generation read an article “How to market to the Generation I” by Joan Schneider at: https://hbr.org/2015/05/how-to-market-to-the-igeneration

According to Nicole Fallon (Assistant Editor of Business News Daily, there is a change in technological trends, health care and labor laws. According to Denise Lage (vice president of channel sales and strategic alliances at Condeco Software), generation Z doesn't want the distraction and value being productive and they are different from generation Y and cannot be treated same.  Further Claire Bissot (PHR and HR consulting manager at CBIZ) said that
“HR managers need to engage with staff not in paperwork, but also become real strategic thinkers”. Read more at: http://www.businessnewsdaily.com/7930-4-big-issues-affecting-tomorrow-s-workplace.html