Digital marketing needs continuous update. To sustain in this market, you need to channelize your business in complete digitalization. The main thing is to create an impression by launching an audio visual in the social networking site. Follow buzz marketing techniques to make it viral. Live streaming is the best way to gain market importance. With the rise of relationship marketing, there will be a rise in the cost of digital marketing. Marketing automation and virtual reality are the key process to enhance digital marketing. Moreover location search is gaining popularity than online presence.

To read, follow: http://www.forbes.com/sites/miketempleman/2016/03/08/your-guide-to-mobile-digital-marketing/#1de28212523c

Traditionally business have relied on graphs and charts to analyse crucial information. But these basic visualizations have a propensity to miss two of the most important aspects of a retailer’s data — where things are located and what is happening around them. Imagine being able to better understand where customers live, what they buy, what they do and why they do. Location analytics is a game changer. It helps organisations see where data is, not just what it is. Location analytics brings together dynamic, interactive mapping; sophisticated spatial analytics; and rich, complementary data to enhance the overall picture of business operations. Best of all, it is available from within already-established analytics software, so there is no need to say goodbye to familiar business tools or workflows.

The combined solution joins key business intelligence (BI) data with spatial location, resulting in improved store performance driven by better marketing decisions. It covers all stores operated by the group to guide expansion and development strategy, optimize direct marketing actions such as distribution of weekly circulars, monitor store performance, and gain a better understanding of the sales territory. Moreover, it helps in viewing and analysing data, including traditional retail information such as trade and mailing areas, competition analysis, customer locations, and advertising hoardings. Geographic data used includes Bing Maps, Nokia data, and aerial and satellite images. A BI map service’s bi-directional link provides a unique and dynamic integration solution between the mapping and BI systems.

The geo-marketing application is used for many strategic activities such as guiding expansion and development strategy of the company and optimizing direct-marketing actions including distributing weekly circulars store performance can be monitored and a better understanding of territories can be provided. All this information feeds one database and can be shared across the enterprise. Location analytics is enabling a refined and deeper understanding of how to improve marketing and other store-level operations. It enriches data for a more intimate understanding of customer relationships, behavior, and need. See more at: http://blogs.hbr.org/2014/03/how-location-analytics-will-transform-retail/

A new feature is built into Facebook's mobile app that allows you to see which of your friends are close by and even share your exact location with others. The new feature uses the geo location technology in your smart phone to determine when you are close to one of your Facebook friends. When activated, the feature will send periodic notifications to friends who are nearby. Users who did not activate Nearby Friends won't be affected in any way, and will not share with or receive any location information from others on the platform.

To know more about the use of this new feature visit the article by Kurt Wagner, Social media reporter for Mashable, http://mashable.com/2014/04/17/facebook-nearby-friends/