The year 2017 was a great year for mobile apps and mobile app analytics. According to a research, it was found that the number of app downloads grew to almost 200 billion over 2017 and revenues from the Apple App Store and Google Play Store rose 35% percent. It is also found that in the holiday season of 2017 more people did their holiday shopping on mobile than on desktop. The most important factor in the mobile industry is the app analytics as it helps to monitor crashes, improve usability, increase user retention, optimize mobile marketing and advertising, thereby giving developers the data they need to create an app. Read more at: https://www.business2community.com/mobile-apps/mobile-app-analytics-2018-stand-02031060