Recent research tells us that 70% of B2B marketers are creating more content than they did one year ago. Nowadays, B2B marketers are eager to learn more about the key metrics they need to measure. It was also found that only 21% are successful in tracking ROI. So, companies should adopt content marketing as a part of their inbound strategy. Matthew Buckley (an Account Manager) writes in his article how attribution models can be used to prove the ROI on your inbound marketing initiatives. Read more at: http://www.business2community.com/inbound-marketing/how-to-calculate-inbound-marketing-roi-with-attribution-modeling-01338552

Nowadays, the only goal of any inbound strategy is to educate the consumers with relevant information. But, the challenge is to figure out how to create content which will be interesting to target audiences. An inbound marketing content to be successful must speak about what the target audience likes the most. Social monitoring also helps companies to create more customers. Columnist John Donnelly III, writes in his article about three ways that social media analytics can transform boring inbound campaign into the dynamic, lead-generating tool. Read more at: http://marketingland.com/social-media-insights-goldmine-inbound-marketers-131015