Nowadays, mobile customer relationship management (CRM) is becoming important. According to a research, it was found that two-thirds of people in America own a mobile device and 65% of smartphone users check their phones 15 minutes after waking up and mobile e-commerce is projected to constitute 24.4% of total e-commerce revenue by 2017. Mobile CRM helps the sales department to become more efficient with internal reporting and new customer acquisition. It is also gaining popularity because of its administrative benefits, and allow sales departments to get real-time access to data. Read more at: http://it.toolbox.com/blogs/insidecrm/effective-mobile-crm-strategies-that-increase-sales-73429