It is true that lead generation is the ultimate goal of every brand. Now, many companies operate under the misconception that public relation dept. only functions at the top of level of the organization. But, this is not true as this dept. has the authority to influence all aspects of the sales i.e. from the first stage of the buyer’s journey to its conclusion. The first thing to get a B2B lead, you should make your landing page very attractive to your audience so that they can engage with your content and company. This in turn will build your reputation and attract high quality leads, thereby help in building brand awareness and credibility. This article by author, Wendy Marx, takes us through some Incredible B2B lead generation best practices that can leverage public relations. Read more at: 

https://www.business2community.com/b2b-marketing/b2b-lead-generation-best-practices-6-pr-methods-you-need-to-know-02054685

Digital marketing is the most essential parameters to grow your business. But the strategies have to be taken to optimize the revenue model by this marketing technique. Most customers used to buy products online and helps to grow the business. So your presence in social platform is highly important, but at the same time social campaigning is also playing a crucial role. To design a proper landing page, create it interesting by providing important data and specific search items. To maximize the brand reach to the customer keep up to date your website and make it more relevant on the timeline, start by searching related topics in your industry which you think people will find interesting. Use search tools like Google Trends and Google AutoComplete to make your job easier and in the final phase understand the progress of your marketing process.

To read, follow: http://www.huffingtonpost.com/entry/5-digital-marketing-tips-_b_10049392.html?section=india